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Cookit

Designing a user experience for an app that lets you
cook with existing recipes or available ingredients

Timeline

November 2024 – January 2025

 

Role

UI Design // UX Design

Timeline

November 2024 – January 2025

 

Tools

Background

The app allows users to cook with existing recipes or
create new ones using ingredients they have at home.

Users can save personal recipes. The intuitive interface helps users easily find and customize recipes. This saves them valuable time

Objective

Efficient Cooking with Personalized Recipes and Time Savings

The app allows users to choose available ingredients at home and receive personalized recipe suggestions with clear, detailed instructions for each step. Users can easily search and filter recipes, ensuring a smooth user experience with an intuitive design. The app will offer quick solutions for searching and preparing meals, including time-saving tips, so users can cook quickly and efficiently

Research

Market analysis

Before defining the features, I conducted an in-depth market analysis of existing platforms offering similar products.
The different platforms offer similar services. I analyzed the search and filtering options and compared the user experience, focusing on the display of information. Additionally, I researched ways to enhance the user experience with more convenient and efficient cards

Survey

Conversations with potential users for research purposes.

I conducted surveys and interviews with about 100 potential users to understand the current experience and identify pain points.

Persona

User Journey

Noa wants to cook a quick meal during her study session

Visual Design

The color palette is designed to create a pleasant and organized user experience while maintaining visual simplicity. The dark green represents freshness, the warm orange stimulates appetite, and the light and gray tones provide balance and highlight content in a clear and inviting way.

Challenge

The pain points were analyzed and mapped into three main categories

01 Missing Ingredients

Users want to cook with the ingredients they already have at home. However, searching for recipes online is time-consuming, as most recipes require at least one ingredient they don't have

02 Unclear Instructions


Users follow online recipes but often encounter unclear instructions, making it hard to execute the steps correctly. This leads to mistakes, frustration, and, in some cases, failed dishes

03 No Option to Save Recipes

Many apps don’t allow users to save their favorite recipes, making it difficult to revisit them later

Solution

Lack of Products

01

Smart Recipe Suggestions

An option that allows users to find recipes based on the ingredients they already have at home. Additionally, users can filter the results according to their personal preferences.

Solution

Lack of Products

01

Smart Recipe Suggestions

An option that allows users to find recipes based on the ingredients they already have at home. Additionally, users can filter the results according to their personal preferences.

Solution

 Unclear Instructions


02

Step-by-Step Guidance

Recipes are structured in a clear, sequential manner, with each step presented separately. Users can expand and collapse steps as needed, allowing them to progress at their own pace.

 

Solution

 Unclear Instructions


02

Step-by-Step Guidance

Recipes are structured in a clear, sequential manner, with each step presented separately. Users can expand and collapse steps as needed, allowing them to progress at their own pace.

 

Solution

 No Option to Save Recipes

03

Personal Cookbook

Users can save their favorite recipes to a 'My Favorites' section. Recipes are automatically organized into categories for easy navigation, allowing users to quickly access their saved and loved recipes.

 

Solution

 No Option to Save Recipes

03

Personal Cookbook

Users can save their favorite recipes to a 'My Favorites' section. Recipes are automatically organized into categories for easy navigation, allowing users to quickly access their saved and loved recipes.

 

VIEW PROTOTYPE